Attitude, the key term opening the door to the Soho Spring/Summer 2024 collection. A door that opens to show the ability, skill and talent of a woman often reserved, observant, reflective, elegant, sometimes mysterious that creates, in those who observe her, the desire to know her, to know something more, to grasp her essence. She travels, she is connected to the reality that surrounds her, she easily learns languages and expressions to pour into her looks. Her wardrobe is never trivial, even in the most basic garments, that she manages to transform through small details or unusual combinations. For these reasons, she is often different, sometimes unique and never out of place. A special woman.